Ingredient rationale
For each product, we plan to select ingredients based on intended use, feasible amounts, available evidence, product stability and consumer experience.
Independent verification
Our target process includes testing appropriate to the finished product for identity, relevant potency measures, microbial contamination and heavy metals. Test results will be shared only after completion and verification.
Responsible claims
We will avoid implying a product treats or prevents disease and will review health-related communications for appropriate substantiation and labeling compliance.